Listening to NPR last week, I heard a story about marketing failures and marketing successes. One product mention is Febreze which initially was a dud. Febreze is an odor-eliminator. People didn’t buy it even though it is effective in completely eliminating foul odors in the air and on surfaces.
So the makers of Febreze developed scents “powerful enough to overcome” (per NPR) its odor elimination. I venture to say they made it a less effective product. Otherwise how could a scent overwhelm its total odor elimination?
And guess what? People bought it, not a little but a lot!
Father God, help us not to settle or even desire the second best in life. Help us to see that Your Son’s blood is powerful enough and totally effective in sin-elimination. No flowery scents are necessary! In Jesus’ Name, amen.
obsecrations 